Leonore Annenberg - Chief of Protocol

Chief of Protocol

The Annenbergs contributed substantially to Ronald Reagan's 1980 presidential campaign, and upon Reagan's election in 1981, Lee Annenberg was named as Chief of Protocol of the United States. This position placed her in charge of advising the President, Vice President, and Secretary of State on matters dealing with diplomatic protocol, and formally welcoming foreign dignitaries upon their arrival to the United States. Annenberg oversaw a staff of 60 who worked on myriad details, ranging from the choice of the state gifts that will be given to the guest, to the bathrooms the foreign delegation may visit. She said of her position, "It's all about making your guests feel respected and welcome." Annenberg attracted some controversy during her tenure when she curtsied before the visiting Prince Charles upon arriving for a diplomatic visit, commentators saying it was unseemly in a republic which gained its independence from the same monarchy.

As Chief of Protocol, she achieved the rank of Ambassador. Friends of Ronald and Nancy Reagan, the Annenbergs hosted the Reagans annually at their Rancho Mirage, California estate, "Sunnylands". Annenberg resigned her post in January 1982, stating that she wanted to spend more time with her husband.

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