Name and Symbol
In 1937, Basilio officially protects his product with the brand and logo of Leonidas. The company was named after its founder. More specifically, the name and design of the symbol originate from the marble statue in the Sparta Museum entitled Leonidas, in which the Greek hero-king of Sparta is depicted. The tone of the physical appearance of the boxed chocolate was described as “no nonsense packaging with a daunting logo. The symbol serves as evidence that indeed Spartan myth is a key element in European and Western culture traditions.
Read more about this topic: Leonidas (chocolate Maker)
Famous quotes containing the words name and and/or symbol:
“Name any name and then remember everybody you ever knew who bore than name. Are they all alike. I think so.”
—Gertrude Stein (1874–1946)
“Your true traveller finds boredom rather agreeable than painful. It is the symbol of his liberty—his excessive freedom. He accepts his boredom, when it comes, not merely philosophically, but almost with pleasure.”
—Aldous Huxley (1894–1963)