Leonard Plugge - Offshore Years

Offshore Years

Leonard Plugge created the International Broadcasting Company in 1931 as a commercial rival to the British Broadcasting Corporation by buying airtime from radio stations such as Normandy, Toulouse, Ljubljana, Juan les Pins, Paris, Poste Parisien, Athlone, Barcelona, Madrid and Rome. IBC worked indirectly with Radio Luxembourg until 1936. World War II silenced most of Plugge's stations between 1939 and 1945.

Plugge was a radio enthusiast and a pioneer of long motoring holidays on the European continent. There he would collect the schedules of radio stations he visited and sell them to the BBC to publish in Radio Times and other magazines such as Wireless World. It was on one such journey that he stopped for coffee at the Café Colonne in the Place Thiers (now the Place Général de Gaulle) in the Normandy coastal village of Fécamp. There, he asked the café owner what there was to see in the town, and was told that a young member of the Le Grand family – which owned the town's Benedictine distillery – had a small radio transmitter behind a piano in his house, and that a local cobbler's business had increased after a broadcast mentioned his name.

Plugge went to see Fernand Le Grand and offered to buy time to broadcast programmes in English. Le Grand agreed, and a studio was set up in the loft over the old stables in rue George Cuvier, from which the programmes were broadcast by Plugge's employees. The first presenter was a cashier from the National Provincial Bank's Le Havre branch, whom Plugge had met when drawing cash after leaving Le Grand. Bank teller turned broadcaster William Evelyn Kingwell agreed to motorcycle over on Sundays to introduce records.

Kingwell fell ill and Plugge brought in new announcers, including Max Stanniforth and Stephen Williams, and later Bob Danvers-Walker and general manager-cum-presenter David Davies, who, after the war, became station manager and managing director of the English-language 'offshore' broadcaster, LM Radio (Radio Lourenco Marques), Mozambique, from 1947 to 1969. Many others joined during the life of Radio Normandy (the station used this anglicised spelling in its British literature and advertising).

The power of the transmitter increased after Plugge convinced film studio and 280-strong cinema chain owner Gaumont British, owner of the Sunday Referee, an entertainment-based Sunday newspaper, which had sponsored him – and which printed Radio Normandy's schedule. A new studio was established in a house in the town.

Radio Normandy by now had a large audience as far north as the English Midlands, and many big names of the day. Among them was Roy Plomley, later famous for creating and presenting Desert Island Discs for BBC radio.