Leo Burnett - Creative Process

Creative Process

His creative process could be summed up in three points:

  1. 'There is an inherent drama in every product. Our No.1 job is to dig for it and capitalize on it.'
  2. 'When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.'
  3. 'Steep yourself in your subject, work like hell, and love, honor and obey your hunches.'

Read more about this topic:  Leo Burnett

Famous quotes containing the words creative and/or process:

    “One had better not rush, otherwise dung comes out rather than creative work.”
    —Anton Pavlovich Chekhov (1860–1904)

    “By Modernism I mean the positive rejection of the past and the blind belief in the process of change, in novelty for its own sake, in the idea that progress through time equates with cultural progress; in the cult of individuality, originality and self-expression.”
    —Dan Cruickshank (b. 1949)