Creative Process
His creative process could be summed up in three points:
- 'There is an inherent drama in every product. Our No.1 job is to dig for it and capitalize on it.'
- 'When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.'
- 'Steep yourself in your subject, work like hell, and love, honor and obey your hunches.'
Read more about this topic: Leo Burnett
Famous quotes containing the words creative and/or process:
“Imagination could hardly do without metaphor, for imagination is, literally, the moving around in one’s mind of images, and such images tend commonly to be metaphoric. Creative minds, as we know, are rich in images and metaphors, and this is true in science and art alike. The difference between scientist and artist has little to do with the ways of the creative imagination; everything to do with the manner of demonstration and verification of what has been seen or imagined.”
—Robert A. Nisbet (b. 1913)
“The toddler’s wish to please ... is a powerful aid in helping the child to develop a social awareness and, eventually, a moral conscience. The child’s love for the parent is so strong that it causes him to change his behavior: to refrain from hitting and biting, to share toys with a peer, to become toilet trained. This wish for approval is the parent’s most reliable ally in the process of socializing the child.”
—Alicia F. Lieberman (20th century)