Creative Process
His creative process could be summed up in three points:
- 'There is an inherent drama in every product. Our No.1 job is to dig for it and capitalize on it.'
- 'When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.'
- 'Steep yourself in your subject, work like hell, and love, honor and obey your hunches.'
Read more about this topic: Leo Burnett
Famous quotes containing the words creative and/or process:
“The transformation of the impossible into reality is always the mark of a demonic will. The only way to recognize a military genius is by the fact that, during the war, he will mock the rules of warfare and will employ creative improvisation instead of tested methods and he will do so at the right moment.”
—Stefan Zweig (18811942)
“At last a vision has been vouchsafed to us of our life as a whole. We see the bad with the good.... With this vision we approach new affairs. Our duty is to cleanse, to reconsider, to restore, to correct the evil without impairing the good, to purify and humanize every process of our common life, without weakening or sentimentalizing it.”
—Woodrow Wilson (1856–1924)