Creative Process
His creative process could be summed up in three points:
- 'There is an inherent drama in every product. Our No.1 job is to dig for it and capitalize on it.'
- 'When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.'
- 'Steep yourself in your subject, work like hell, and love, honor and obey your hunches.'
Read more about this topic: Leo Burnett
Famous quotes containing the words creative and/or process:
“Of the creative spirits that flourished in Concord, Massachusetts, during the middle of the nineteenth century, it might be said that Hawthorne loved men but felt estranged from them, Emerson loved ideas even more than men, and Thoreau loved himself.”
—Leon Edel (b. 1907)
“The moralist and the revolutionary are constantly undermining one another. Marx exploded a hundred tons of dynamite beneath the moralist position, and we are still living in the echo of that tremendous crash. But already, somewhere or other, the sappers are at work and fresh dynamite is being tamped in place to blow Marx at the moon. Then Marx, or somebody like him, will come back with yet more dynamite, and so the process continues, to an end we cannot foresee.”
—George Orwell (1903–1950)