Creative Process
His creative process could be summed up in three points:
- 'There is an inherent drama in every product. Our No.1 job is to dig for it and capitalize on it.'
- 'When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.'
- 'Steep yourself in your subject, work like hell, and love, honor and obey your hunches.'
Read more about this topic: Leo Burnett
Famous quotes containing the words creative and/or process:
“Separatism of any kind promotes marginalization of those unwilling to grapple with the whole body of knowledge and creative works available to others. This is true of black students who do not want to read works by white writers, of female students of any race who do not want to read books by men, and of white students who only want to read works by white writers.”
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