Leo Burnett - Creative Process

Creative Process

His creative process could be summed up in three points:

  1. 'There is an inherent drama in every product. Our No.1 job is to dig for it and capitalize on it.'
  2. 'When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.'
  3. 'Steep yourself in your subject, work like hell, and love, honor and obey your hunches.'

Read more about this topic:  Leo Burnett

Famous quotes containing the words creative and/or process:

    “Just as the creative artist is not allowed to choose, neither is he permitted to turn his back on anything: a single refusal, and he is cast out of the state of grace and becomes sinful all the way through.”
    —Rainer Maria Rilke (1875–1926)

    “Thinking is seeing.... Every human science is based on deduction, which is a slow process of seeing by which we work up from the effect to the cause; or, in a wider sense, all poetry like every work of art proceeds from a swift vision of things.”
    —Honoré De Balzac (1799–1850)