Leo Burnett - Creative Process

Creative Process

His creative process could be summed up in three points:

  1. 'There is an inherent drama in every product. Our No.1 job is to dig for it and capitalize on it.'
  2. 'When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.'
  3. 'Steep yourself in your subject, work like hell, and love, honor and obey your hunches.'

Read more about this topic:  Leo Burnett

Famous quotes containing the words creative and/or process:

    “Nothing exists until or unless it is observed. An artist is making something exist by observing it. And his hope for other people is that they will also make it exist by observing it. I call it “creative observation.” Creative viewing.”
    —William Burroughs (b. 1914)

    “I believe that history might be, and ought to be, taught in a new fashion so as to make the meaning of it as a process of evolution intelligible to the young.”
    —Thomas Henry Huxley (1825–95)