Legacy of Che Guevara - Pop Culture Icon

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Further information: Che Guevara in popular culture

On the 40th anniversary of Guevara's execution in Bolivia the compilation Che in Verse brought together a diverse collection of 135 poems and songs in tribute to Che Guevara. Celebrated poets such as Pablo Neruda, Allen Ginsberg, Julio Cortázar, Nicolas Guillén, Derek Walcott, Al Purdy, Rafael Alberti, Ko Un, and Yevgeny Yevtushenko devoted the aforementioned works to, as the book states in its introduction, "celebrate the world’s icon of rebellion". In September 2007, Guevara was voted "Argentina's greatest historical and political figure."

"Che Guevara - hero of the Cuban Revolution, left-wing icon and the face that has sold more posters than anyone else in history. Remembered as a romantic freedom fighter, an expert in guerrilla warfare, and a thoughtful philosopher who died young for his cause, Guevara has always been the revolutionaries' revolutionary. Stylish, vehemently anti-American and considerably better looking than Lenin, Trotsky and Stalin, he practically invented the image of the bearded, beret-wearing left-wing radical, as adopted by thousands during the 1960s and 70s."

— BBC News,

Despite the occasional controversy, Guevara's status as a popular icon has continued throughout the world, leading commentators to speak of a global "cult of Che". Well known Bohemian writers extolled him, while West German playwright Peter Weiss has even compared him to "a Christ taken down from the Cross." A photograph of Guevara taken by photographer Alberto Korda has become one of the century's most ubiquitous images, and the portrait, transformed into a monochrome graphic by Irish artist Jim Fitzpatrick, is reproduced endlessly on a vast array of merchandise, such as T-shirts, posters, cigarettes, coffee mugs, and baseball caps. This fact led Argentine business analyst Martin Krauze to postulate that "the admiration for El Che no longer extends to his politics and ideology, it’s a romantic idea of one man going to battle against the windmills, he’s a Quixote."

British journalist Sean O’Hagan has described Che as "more (John) Lennon than (Vladimir) Lenin." Taking the opposite hypothesis, Mexican commentator and Che Biographer Jorge Castañeda Gutman has proclaimed that: "Che can be found just where he belongs in the niches reserved for cultural icons, for symbols of social uprisings that filter down deep into the soil of society." Castañeda has further stated that "Che still possesses an extraordinary relevance as a symbol of a time when people died heroically for what they believed in", adding that in his view "people don't do that anymore." The saying "Viva la revolucion!" has also become very popular and synonymous with Guevara. In North America, Western Europe and many regions outside Latin America, the image has been likened to a global brand, long since shedding its ideological or political connotations. Conversely, the obsession with Guevara has also been dismissed by critics as merely "adolescent revolutionary romanticism."

American, Latin American and European writers, Jon Lee Anderson, Régis Debray, Jorge G. Castañeda and others contributed to demystify the image of Guevara via articles and extensive biographies, which detailed his life and legacy in less idealistic terms; and, in the case of Octavio Paz, was accompanied by a critical indictment of the Marxism espoused by many in the Latin American left. Political writer Paul Berman went further, asserting that the "modern-day cult of Che" obscures the work of dissidents and what he believes is a "tremendous social struggle" currently taking place in Cuba. Author Christopher Hitchens, who was a socialist and a supporter of the Cuban revolution in the 1960s but later changed his views, summarised Guevara's legacy by surmising that "Che's iconic status was assured because he failed. His story was one of defeat and isolation, and that's why it is so seductive. Had he lived, the myth of Che would have long since died." Taking the opposing view, Richard Gott a Guardian journalist in Vallegrande, sent a dispatch on the day of Guevara's death stating the following:

It was difficult to recall that this man had once been one of the great figures of Latin America. It was not just that he was a great guerrilla leader; he had been a friend of Presidents as well as revolutionaries. His voice had been heard and appreciated in inter-American councils as well as in the jungle. He was a doctor, an amateur economist, once Minister of Industries in revolutionary Cuba, and Castro's right-hand man. He may well go down in history as the greatest continental figure since Bolivar. Legends will be created around his name.