Lead generation is a marketing term used, often in Internet marketing, to describe the generation of consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes; for example: list building, e-newsletter list acquisition or for winning customers. There are many tactical methods for generating leads. These methods typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Businesses strive to generate 'quality' leads. Quality is usually determined by the propensity of the inquirer to take the next action towards a purchase.
Read more about Lead Generation: Service Industries, Lead Generation Organizations
Famous quotes containing the words lead and/or generation:
“We shall do better to abandon the whole attempt to learn the truth ... unless we can trust to the human mind’s having such a power of guessing right that before very many hypotheses shall have been tried, intelligent guessing may be expected to lead us to one which will support all tests, leaving the vast majority of possible hypotheses unexamined.”
—Charles S. Pierce (1839–1914)
“An evil and adulterous generation asks for a sign, but no sign will be given to it except the sign of the prophet Jonah.”
—Bible: New Testament, Matthew 12:39.