Lead generation is a marketing term used, often in Internet marketing, to describe the generation of consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes; for example: list building, e-newsletter list acquisition or for winning customers. There are many tactical methods for generating leads. These methods typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Businesses strive to generate 'quality' leads. Quality is usually determined by the propensity of the inquirer to take the next action towards a purchase.
Read more about Lead Generation: Service Industries, Lead Generation Organizations
Famous quotes containing the words lead and/or generation:
“There is a lot of difference between tempting and leading into error. God tempts but does not lead into error. To tempt is to provide opportunities for us to do certain things if we do not love God, but putting us under no necessity to do so. To lead into error is to compel a man necessarily to conclude and follow a falsehood.”
—Blaise Pascal (1623–1662)
“My generation was ... haunted by Dr. Freud’s psychoanalysis, which ... had become the latest rage among the intelligentsia. I feel sorry for the modern mothers who have not one but a whole swarm of famous psychiatrists to confuse their thinking and spoil their fun by reminding them constantly that love is a dangerous business.”
—Agnes E. Meyer (1887–1970)