Lay's Stax

Lay's Stax is a snack food made from potatoes and produced by Frito Lay. It was introduced in 2003 to act as competition for (then) Procter & Gamble's Pringles. They are packaged in a plastic tube while Pringles are stored in a cardboard tube. A similar product was introduced in the late 1960s under the Munchos brand (the current incarnation of Munchos is a much different product), the primary difference being the packaging (Munchos was packaged in bags while Lay's Stax is packaged in plastic tubes).

In Brazil, they have been on the market under the brand name "Elma Chips Stax" since late 2006 in the flavors "Cheddar", "Sour Cream & Onion", and "Original". Elma Chips is a Brazilian brand of PepsiCo Inc., also known for "Stiksy", among other brands. The yellow lid is marked with "Lay's Stax". In Venezuela, Lay's Stax were introduced in early 2007 with the flavors "Cheddar", "Sour Cream & Onion", and "Natural Flavour".