Background and Business Career
Mr. Shenfield was born in Brooklyn, New York. He received his undergraduate degree in architecture in 1914 from Columbia University in New York City and served in the U.S. Army during World War I, having undergone artillery training in Plattsburgh, New York. After the war, Shenfield worked in New York as an architect for Eggers & Higgins and designed a number of buildings in Brooklyn and Manhattan.
Subsequently, Shenfield left architecture for the rapidly growing field of radio and television advertising. He worked for the advertising firm Pedlar & Ryan, where he handled advertising and public relations for radio broadcasts by Orson Welles. Later, Shenfield became a principal in the advertising firm Doherty, Clifford, Steers & Shenfield. In 1939, Shenfield became acquainted with Dinah Shore and was instrumental in launching her career by promoting the nationwide CBS radio program, Ben Bernie's Orchestra as well as the NBC Radio program The Chamber Music Society of Lower Basin Street. In 1965, Shenfield retired after Doherty, Clifford, Steers & Shenfield merged with Maurice H. Needham Co., forming the predecessor of the Omnicom Group, one of the world's largest advertising holding companies. In 1968, Shenfield returned briefly from retirement to provide support for Doherty, Clifford, Steers & Shenfield's and Merck & Co.'s lawsuit against the Federal Trade Commission concerning truth and fairness in advertising.
Read more about this topic: Lawrence L. Shenfield
Famous quotes containing the words background and, background, business and/or career:
“... every experience in life enriches one’s background and should teach valuable lessons.”
—Mary Barnett Gilson (1877–?)
“Pilate with his question “What is truth?” is gladly trotted out these days as an advocate of Christ, so as to arouse the suspicion that everything known and knowable is an illusion and to erect the cross upon that gruesome background of the impossibility of knowledge.”
—Friedrich Nietzsche (1844–1900)
“Taxes are the chief business of a conqueror of the world.”
—George Bernard Shaw (1856–1950)
“He was at a starting point which makes many a man’s career a fine subject for betting, if there were any gentlemen given to that amusement who could appreciate the complicated probabilities of an arduous purpose, with all the possible thwartings and furtherings of circumstance, all the niceties of inward balance, by which a man swings and makes his point or else is carried headlong.”
—George Eliot [Mary Ann (or Marian)