Background and Business Career
Mr. Shenfield was born in Brooklyn, New York. He received his undergraduate degree in architecture in 1914 from Columbia University in New York City and served in the U.S. Army during World War I, having undergone artillery training in Plattsburgh, New York. After the war, Shenfield worked in New York as an architect for Eggers & Higgins and designed a number of buildings in Brooklyn and Manhattan.
Subsequently, Shenfield left architecture for the rapidly growing field of radio and television advertising. He worked for the advertising firm Pedlar & Ryan, where he handled advertising and public relations for radio broadcasts by Orson Welles. Later, Shenfield became a principal in the advertising firm Doherty, Clifford, Steers & Shenfield. In 1939, Shenfield became acquainted with Dinah Shore and was instrumental in launching her career by promoting the nationwide CBS radio program, Ben Bernie's Orchestra as well as the NBC Radio program The Chamber Music Society of Lower Basin Street. In 1965, Shenfield retired after Doherty, Clifford, Steers & Shenfield merged with Maurice H. Needham Co., forming the predecessor of the Omnicom Group, one of the world's largest advertising holding companies. In 1968, Shenfield returned briefly from retirement to provide support for Doherty, Clifford, Steers & Shenfield's and Merck & Co.'s lawsuit against the Federal Trade Commission concerning truth and fairness in advertising.
Read more about this topic: Lawrence L. Shenfield
Famous quotes containing the words background and, background, business and/or career:
“I had many problems in my conduct of the office being contrasted with President Kennedy’s conduct in the office, with my manner of dealing with things and his manner, with my accent and his accent, with my background and his background. He was a great public hero, and anything I did that someone didn’t approve of, they would always feel that President Kennedy wouldn’t have done that.”
—Lyndon Baines Johnson (1908–1973)
“In the true sense one’s native land, with its background of tradition, early impressions, reminiscences and other things dear to one, is not enough to make sensitive human beings feel at home.”
—Emma Goldman (1869–1940)
“The business of a seer is to see; and if he involves himself in the kind of God-eclipsing activities which make seeing impossible, he betrays the trust which his fellows have tacitly placed in him.”
—Aldous Huxley (1894–1963)
“They want to play at being mothers. So let them. Expressing tenderness in their own way will not prevent girls from enjoying a successful career in the future; indeed, the ability to nurture is as valuable a skill in the workplace as the ability to lead.”
—Anne Roiphe (20th century)