Production
"Launch Party" was the sixth episode of the series directed by Ken Whittingham. Whittingham had previously directed "Health Care", "Michael's Birthday", "The Convention", "The Merger", and "Phyllis' Wedding". "Launch Party" was written by Jennifer Celotta, making it the sixth episode written by her.
According to Jennifer Celotta, the idea for the first scene of the episode where the office workers are watching a logo bounce around a television screen, came when the writers were in a room watching the DVD logo bounce around the television screen, and were arguing about whether it would ever hit the corner.
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