Lateral media can be seen as any specific technology to promote lateral communication. A grapevine is in effect lateral communication but is not necessarily a lateral media if there is no technology. We then can consider informal help networks, email circulation lists, Information Routing Groups, even the Internet as a lateral media. Lateral media assists lateral communication and the transmission of tacit knowledge in contrast to Central media which cannot.
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Famous quotes containing the word media:
“The media have just buried the last yuppie, a pathetic creature who had not heard the news that the great pendulum of public conciousness has just swung from Greed to Compassion and from Tex-Mex to meatballs.”
—Barbara Ehrenreich (b. 1941)