Lateral media can be seen as any specific technology to promote lateral communication. A grapevine is in effect lateral communication but is not necessarily a lateral media if there is no technology. We then can consider informal help networks, email circulation lists, Information Routing Groups, even the Internet as a lateral media. Lateral media assists lateral communication and the transmission of tacit knowledge in contrast to Central media which cannot.
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Famous quotes containing the word media:
“Today the discredit of words is very great. Most of the time the media transmit lies. In the face of an intolerable world, words appear to change very little. State power has become congenitally deaf, which is why—but the editorialists forget it—terrorists are reduced to bombs and hijacking.”
—John Berger (b. 1926)