Late Modernity - Subjects

Subjects

The subject is constructed in late modernity against the backdrop of a 'world of fragmented and incommensurate identities and personae' - something fully commensurate with the 'rise of "life-style" cultures..."In buying one part of the system, one buys (into) the sign system as a whole...into a lifestyle"'. The framing matrix of the late modern personality is the way 'uncertainty, fragmentation, and ambiguity issue from the disembedded social relations of high (or post-) modernity', impinging upon 'the self-reflexive consciousness of the newly emergent multiple self'.

Arguably at least, 'young women have been produced as ideal subjects of late modernity through a blending of a kind of individualized feminism with neoliberalism'.

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