LaSalle (automobile) - LaSalle Hopefuls

LaSalle Hopefuls

There was great nostalgia for the LaSalle name, and at various points in the 1950s, 1960s and 1970s, General Motors issued Motorama cars and proposed new consumer automobiles under the name. 1955 saw two Motorama concept cars, the LaSalle II four-door hardtop and the LaSalle II roadster. Sent to the crusher, both the four-door hardtop and the roadster were instead hidden in a corner of the facility. When Cadillac was developing a new small luxury sedan, the LaSalle name was raised, but was passed over in favor of Cadillac Seville. Early mockups of what was to become the 1963 Buick Riviera were badged "LaSalle II," as the Cadillac division was being considered for production of this successful personal luxury car.