Branding
One of the primary tasks for the LVCVA is the promotion of the Las Vegas brand. Since 2007, the Las Vegas brand is the second most recognized brand in the US following Google.
The authority is also responsible for the advertising campaigns for Las Vegas. Working with the same advertising company R&R Partners since 1982 they have developed ad campaigns like:
- Only in Vegas
- What happens here, stays here
Read more about this topic: Las Vegas Convention And Visitors Authority