Sales
Battery-powered portable computers had just 2% worldwide market share in 1986. However, laptops have become increasingly popular, both for business and personal use. Around 109 million notebook PCs shipped worldwide in 2007, a growth of 33% compared to 2006. In 2008 it was estimated that 145.9 million notebooks were sold, and that the number would grow in 2009 to 177.7 million. The third quarter of 2008 was the first time when notebook PC shipments exceeded desktops, with 38.6 million units versus 38.5 million units.
For Microsoft Windows systems, the average selling price (ASP) showed a decline in 2008/2009, possibly due to low-cost netbooks, drawing US$689 at U.S. retail in August 2008. In 2009, ASP had further fallen to $602 by January and to $560 in February. While Windows machines fell $129 in these seven months, Mac laptop ASP declined just $12 from $1,524 to $1,512.
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