Mail Order Catalog
To bypass exclusion from the newspapers, the Malsins created the first mail order catalog for maternity wear. The mail order business was developed for the women preferring privacy about their "condition". By 1917, revenues from the catalog exceeded one million dollars. By 1919, their "stout catalog" had 52 pages and the "maternity catalog" had 76 pages.
Read more about this topic: Lane Bryant
Famous quotes containing the words mail and/or order:
“Always polite, fastidiously dressed in a linen duster and mask, he used to leave behind facetious rhymes signed “Black Bart, Po—8,” in mail and express boxes after he had finished rifling them.”
—For the State of California, U.S. public relief program (1935-1943)
“England has the most sordid literary scene I’ve ever seen. They all meet in the same pub. This guy’s writing a foreword for this person. They all have to give radio programs, they have to do all this just in order to scrape by. They’re all scratching each other’s backs.”
—William Burroughs (b. 1914)