Mail Order Catalog
To bypass exclusion from the newspapers, the Malsins created the first mail order catalog for maternity wear. The mail order business was developed for the women preferring privacy about their "condition". By 1917, revenues from the catalog exceeded one million dollars. By 1919, their "stout catalog" had 52 pages and the "maternity catalog" had 76 pages.
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Famous quotes containing the words mail and/or order:
“We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.”
—Zelda Fitzgerald (1900–1948)
“Russian forests crash down under the axe, billions of trees are dying, the habitations of animals and birds are layed waste, rivers grow shallow and dry up, marvelous landscapes are disappearing forever.... Man is endowed with creativity in order to multiply that which has been given him; he has not created, but destroyed. There are fewer and fewer forests, rivers are drying up, wildlife has become extinct, the climate is ruined, and the earth is becoming ever poorer and uglier.”
—Anton Pavlovich Chekhov (1860–1904)