Mail Order Catalog
To bypass exclusion from the newspapers, the Malsins created the first mail order catalog for maternity wear. The mail order business was developed for the women preferring privacy about their "condition". By 1917, revenues from the catalog exceeded one million dollars. By 1919, their "stout catalog" had 52 pages and the "maternity catalog" had 76 pages.
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Famous quotes containing the words mail and/or order:
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“It is necessary, in order to know things well, to know the particulars of them; and these, being infinite, make our knowledge ever superficial and imperfect.”
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