Butter Packaging
The Land O' Lakes Indian maiden holding the butter box was painted in 1928 by Brown & Bigelow illustrator Arthur C. Hanson, who also painted the original Old Style Lager logo. His original art hangs in the lobby of the Arden Hills office and depicts the maiden in a pastoral scene with lakes, pines, flowers and grazing cows in the background. According to Land O' Lakes, the original Indian maiden was "simplified and modernized" in 1939 by Jess Betlach and has undergone many minor modifications since as the enduring logo of the co-op. Red Lake Ojibwe artist Patrick DesJarlait updated the maiden's image in the 1950s. The package image is an example of the infinite-loop motif or Droste effect, in which the image is repeated, in theory infinitely, within itself.
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