Media and Sponsorship
In 2009, the British motoring television show Top Gear suggested that Lancia had more 'great' models than any other car company. The presenters went on to test the Gamma Coupé, Fulvia Coupé, Aprilia, Montecarlo, Beta Coupé, HPE, Stratos, 037, Delta Integrale Evo II and Thema 8.32. They also stated during their review that Lancia made the best looking cars, even though they are unreliable.
Lancia is one of the sponsors of 68th Venice Film Festival with the Lancia Thema used to transport stars to the festival. Lancia is sponsor of 9th and 11th World Summit of Nobel Peace Prize Laureates.
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Famous quotes containing the word media:
“One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.”
—Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)