2010
The 2010 Los Angeles Auto Show was held from November 19 through November 28, 2010, with press days on November 17 and 18. The Sneak Preview Night was held on November 18, 2010.
For the first time, the Design Challenge included entries from international design studios. The objective was to design a four-passenger car weighing less than 1,000 pounds (454 kg). This year's competitors were GM, Honda, Maybach, Mazda, Mercedes-Benz, Nissan, Smart, Toyota, and Volvo. The tied winners were GM with their Cadillac Aera concept and Smart with their 454 WWT concept.
Stefan Jacoby, president and chief executive officer of Volvo Car Corp, kicked off the Los Angeles Auto Show by delivering the Motor Press Guild (MPG) keynote address the morning of November 17, 2010.
The Chevrolet Volt won the 6th annual Green Car Journal 2011 Green Car of the Year award. Other finalists included the Ford Fiesta, Hyundai Sonata Hybrid, Lincoln MKZ Hybrid, and the Nissan LEAF.
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