Slogans
KVLY's slogan was "The Most Hit Music", but in January 2009 the slogan was changed to "The Valley's #1 Hit Music Station". And changed once again in August 2009 to "Today's Modern Music". The slogan "The Valley's #1 Hit Music Station" was reintroduced in 2011.
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“The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.”
—Walter Benjamin (1892–1940)