Gift Versus Commodity Exchange
The Kula ring is a classic example for Marcel Mauss' distinction between gift and commodity exchange. Melanesians carefully distinguish gift exchange (Kula) from market exchange in the form of barter (gimwali). Both reflect different underlying value systems and cultural customs. The Kula, as Mauss wrote, is not supposed to be conducted like gimwali (barter). The former involves a solemn exchange ceremony, a "display of greatness" where the concepts of honour and nobility are central; the latter, often done as part of Kula exchange journeys, involves hard bargaining and purely serves economic purposes (1990:22-23). Kula valuables are inalienable in the sense that they (or an equivalent object) have to be returned to the original owner. Those who receive them can pass them on as gifts, but they cannot be sold as commodities (except by the one who owns them as kitoum).
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