KSFR - 101.1 Before KSFR

101.1 Before KSFR

101.1 White Rock had aired commercial programming before 2007. Over the years it has had an Oldies format as KNLA "LA 101" in the early 90's and a 70's hits format as KSFQ "Q 101" later in the decade. In 2000 it switched to Hot AC as "Mix 101" but would shift to rhythmic oldies after Clear Channel bought the station. It began a smooth jazz format called "The Cat" in early 2005 which ended in July 2007.

After Clear Channel announced its plan to go private in November 2006, they announced they intended to sell most of their radio stations outside of the top 100 Arbitron markets - including their Santa Fe-only stations KSFQ and KBAC. Both were sold to Educational Media Foundation, a religious broadcaster in 2007 however KBAC 98.1 was soon sold to Hutton Broadcasting so it could retain its' locally programmed Adult Album Alternative format.

On June 29, 2007, KSFQ and KSFR (owned by Santa Fe Community College) announced that they intended on doing a frequency swap in the next three months, moving KSFQ to 90.7 FM and KSFR to 101.1 FM, with KSFR expanding its broadcast area south into Albuquerque and north into Taos. When the transition was completed, KSFR was simulcasting on both the 90.7 and 101.1 frequencies until the deal was approved by the FCC. 90.7 is now KQLV "K-Love" a Christian Contemporary music format.