Early History
Their interest for creating music sparked when they were very young, when one of their aunts bought Norman a keyboard which also attracted his other brothers. They spent their teen years in London, where they were exposed to various genres of music, in contrast to the Malay music scene at that time which was dominated by classic rock and ballads.
The brothers were loyal supporters of the Selangor team and so decided to write a rap tune for their favourite team back when they were originally known as Selangor Rappers' Unit, writing Viva Selangor.
They continued to write original songs, but little did they know one of Norman's college mates sent a demo to EMI. The International Label Manager by the name of Calvin Wong (now Vice President at Warner Music Asia Pacific) was very impressed by the song and called the brothers to audition. Thus, KRU was formed on May 19, 1992. KRU means "team / squad" that cooperate, and there is no meaning behind the letters of K-R-U, but it is also the Malay spelling of the word "crew". Though it is pronounced "K.R.U." and not KRU.
The brothers are now venturing into various types of other businesses that are nevertheless still related to their musical roots. They began KRU Records, a record label and music publishing company, releasing their own recordings as well as those of other artists.
They also produce movies, corporate movies, music videos, publish books etc.
Today, KRU Studios is one of the biggest names in Malaysia. Cicakman, Duyung and MySpy are some of the movies that have been produced by KRU. These productions have received great success in the Malaysian Entertainment Industry. One of KRU's films, Magika, won Best Film at the Malaysian Film Festival. Their other mega project which is the Hikayat Merong Mahawangsa or its international title, The Malay Chronicles : Bloodline was sold to 72 countries worldwide, making it one of KRU's greatest achievement ever. The film also became the highest grossing Malaysian epic film after only 5 days of shows.
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