Kronen Zeitung - The Power of The Krone

The Power of The Krone

With about three million readers out of Austria's total population of approximately eight million. The Krone has nearly three times as many readers as its strongest competitor, the Kleine Zeitung (12.4% share of all readers).

Nevertheless, certain regional differences between eastern and western Austria exist which affect the newspaper. In eastern states (such as Burgenland) it has almost a 60% share of the market, but in western states such as the Tyrol and Vorarlberg the Krone has barely penetrated the market. While in Vorarlberg the Krone is totally insignificant, in Tyrol it has been able to make some gains. Local newspapers there, such as the Tiroler Tageszeitung, now fear for their positions. In response, the Tiroler Tageszeitung created its own tabloid in 2004, called Die Neue.