KRIV - History

History

Channel 26 signed on for the first time on August 15, 1971 as KVRL. It was the third UHF station in Houston after KHTV (channel 39, later KHWB, then KHCW, now KIAH) and KVVV-TV (channel 16, which lasted only for 18 months) to sign on the air. Four years after signing on, the call letters were changed to KDOG. The former GM of the station, Leroy Gloger, chose the letters. Another former general manager, Jerry Marcus commented (upon his retirement) that he saw them appropriate during the station's formative years as, in his words, it was a "dogged station" ratings-wise. The station's motto was "Where Every Dog Has His Day." During this period, the station aired a wide variety of programs. During the day it ran English general entertainment programming such as old cartoons, sitcoms, and old movies. At night the station ran Spanish programming such as Spanish-language telenovelas, Spanish language movies, and Spanish serials. Channel 26 was originally located at 3935 Westheimer for over two decades throughout this time.

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