KPXJ - History

History

The station launched on August 31, 1998 under the callsign WPXO; it was initially owned by Paxson Communications and served as an owned-and-operated station of Pax TV (now general entertainment network ION Television), a family-oriented broadcast television network that launched the same day as the station. On January 8, 1999, WPXO's calls changed to the current KPXJ.

In 2003, Paxson Communications sold KPXJ to the Wray family, the owners of area ABC affiliate KTBS-TV. KPXJ had already been rebroadcasting that station's 5 and 10 p.m. newscasts, and KTBS had already handled advertising sales for KPXJ prior to the purchase. Due to its relations with KTBS, KPXJ can take on the responsibility of airing ABC network programming when KTBS is not unable to in the event of special programming, breaking news or severe weather coverage.

In September of the same year, KPXJ affiliated with UPN, which had been airing on KSHV-TV, starting in 1995 as a primary (and later secondary) affiliation, and for a brief period in early 1995 on CBS affiliate KSLA. After affiliating with UPN (which resulted in KSHV becoming an exclusive affiliate of The WB), KPXJ continued to carry Pax TV programming on a secondary basis until April 2004, and continued to air the Worship Network during the overnight hours until early 2010, when Pax successor Ion Television dropped the network.

On January 24, 2006, UPN and The WB announced the two networks would end broadcasting and merge into The CW. Almost one month later on February 22, News Corporation announced that it would launch MyNetworkTV, which would be a sister to Fox and would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created in order to give UPN and WB stations that were not mentioned as becoming CW affiliates another option besides becoming an independent station and to compete against The CW.

KPXJ signed an affiliation agreement with The CW to become the local affiliate for the Shreveport-Texarkana market, while KSHV decided to affiliate with MyNetworkTV. That summer, KPXJ removed all UPN branding from on-air usage, as did many of the network's affiliates (particularly those owned by Fox Television Stations) following the announcement of the creation of The CW, eventually replacing it with the CW network branding. After KSHV affiliated with MyNetworkTV on September 5, 2006, effectively dropping the WB affiliation, KPXJ aired the final two weeks of WB programming during the overnight hours. KPXJ officially affiliated with The CW two weeks later on September 18, 2006.

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