Kona Coffee - Recent Developments

Recent Developments

In the 1990s, a company called Kona Kai Farms, in Berkeley, California, was sued on behalf of Kona coffee growers. In October 1996, federal officials in San Francisco indicted Kona Kai Farms executive Michael Norton on wire fraud and money laundering charges. He was found to have put Central American coffee into bags with labels indicating it was Kona coffee since 1993. In 2000, Michael Norton pleaded guilty to one count of wire fraud and one count of tax evasion. In 2007 his two sons were arrested in a multimillion dollar medical marijuana scam.

Some Kona farms have become successful tourist attractions. Although some roadside stands are allowed with special permits, large gift shops at some areas that are zoned agricultural have met local resistance.

Former Mayor of Hawaii County Stephen Yamashiro, who served from 1992 to 2000, is credited with introducing the "100% Kona Coffee" logo and emblem now used by the industry.

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