Knowledge (TV Channel) - Overview

Overview

Knowledge is British Columbia's public educational broadcaster and is required to be distributed as part of the basic cable service in British Columbia.

When Knowledge first signed on in 1981, its broadcast schedule originally ran from 9:00 a.m. to 11:00 p.m. In later years, it broadcast from 06:55 a.m.-Midnight until July 2007, when programming hours were expanded to 06:00 a.m.-01:00 a.m. In late 2007, Knowledge Network began changing its logo from the green tree to its new wordmark logo, and as of June 2008 the green tree logo has been removed. The channel is currently a 24-hour broadcaster.

The network obtains an average of 1.5 million viewers, or over one-third of British Columbians per week. Currently, within the province, the station holds the number one position on weekday mornings for kids age two to six. Also, it has experienced an increase in viewers age 29 to 49 for its prime time programs.

In its programming, Knowledge Network covers a range of topics including politics, history and culture, arts and music, health, parenting, and science.

With funding from the provincial government and over 35,000 individual donors, Knowledge Network acquires and commissions over 750 hours of original programming per year.

In-house production was discontinued in 2007 to work exclusively in partnership with independent producers from B.C. and Canada on the creation of original content.

Knowledge Network is launching an HD channel in fall 2013.

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