Knockouts - Promotions

Promotions

Knockouts has recently partnered with AXE, a division of Unilever. It is a co-branding program whereby AXE men's grooming products are used, sampled, and sold in Knockouts salons, and the Knockouts Girls wear shirts with both companies' logos and slogans. The companies believe AXE's "Hair Crisis Relief: get girl-approved hair" campaign fits with Knockouts' sporty/sexy image.

Knockouts currently sponsors an automobile NASCAR racing series team consisting of drivers Bret Guzik and Matt Barndt, as well as Dawson Guzik, a racer in the American Motocross Association. Knockouts has sponsored the Indiana Ice of the United States Hockey League and mixed martial arts fighter Michelle Waterson.

The Knockouts Girls and the Executive Team of Knockouts LLC give annually to under-privileged, orphaned children worldwide. They also sponsor foster parents that provide full-time care for these little ones until suitable homes can be found for them. Additionally, the Knockouts Girls volunteer their time and energy for charitable events that are sponsored by non-profit organizations. Knockouts supports the National Childhood Cancer Foundation and St. Baldrick’s Foundation, which raises money for research to combat cancer in children.

Knockouts has also been featured on Your World with Neil Cavuto (Fox TV) as well as numerous other local television and print media. Specially-chosen Knockouts Girls appear in a calendar sold at the salons, but all Knockouts Girls make public appearances to promote their salons, the brand, and charities.