Kjell & Company is a Swedish store chain that sells mainly electronic peripherals. The first store opened in Malmö in 1990 and have expanded greatly during the last few years. Today there are 60 stores, with another two confirmed to open during 2012. The stores are spread across Sweden but with a slightly higher concentration in the south and Stockholm.
The company releases a catalogue bi-annually, with quick guides to different technological standards, "Fråga Kjell" (ask Kjell), to help the consumer make an informed choice. These are also available on the company's website.
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