Ratings
One year after launching Kiwi FM reported to have around 43,000 listeners across all markets in the April 2006 Research International Survey. Kiwi FM did not participate in the October 2006 survey and the April 2007 survey was cancelled. In the April 2008 survey Kiwi had 20,000 listeners and 0.1% of the market share. As of 20 Feb 2012 Kiwi FM started playing 40% international music and 60% kiwi music to improve its listener base.
Read more about this topic: Kiwi FM