Kitchen Aid
KitchenAid is a home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to produce stand mixers; the "H-5" was the first model introduced. The company faced stiff competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model "K", the work of designer Egmont Arens. The brand's stand mixers have changed little in design since, and attachments from the model "K" onwards are compatible with the modern machines. Dishwashers were the second product line to be introduced, in 1949. It was in the late '80s with a promotional campaign on the back of an expansion by retailer Williams-Sonoma that saw brand awareness double in three years.
Read more about Kitchen Aid: History, Design and Manufacturing, Controversy
Famous quotes containing the words kitchen and/or aid:
“They know they are about to die,
but breathe like premies, in and out,
upon my kitchen table.”
—Anne Sexton (1928–1974)
“Frustrate a Frenchman, he will drink himself to death; an Irishman, he will die of angry hypertension; a Dane, he will shoot himself; an American, he will get drunk, shoot you, then establish a million dollar aid program for your relatives. Then he will die of an ulcer.”
—Stanley Rudin. The New York Times (August 22, 1963)