History
KISS FM was originally a Show Tunes format which changed to a type of AOR (Album-Oriented Rock) in the late 1970s. The AOR format would last until May 1990 when KISS flipped to oldies known as 99.5 KISS oldies. The owners of KSMG Magic 105.3 - a competing Oldies station at the time - bought KISS-FM and KOOL 930 AM from Adams Broadcasting Corporation in November 1991 and simulcasted KSMG on both 99.5 and 930 AM. As of New Years Day of 1992, the rock music format was back on 99.5 KISS, now called "Active Rock".
AOR was sometimes referred to as "All Over (the) Road". In the early years, KISS DJ's were given a free rein. Many brought in their own records/albums to do their shows within a looser, free-form rock, rock ballad & heavy metal format. The most notable past KISS/KMAC DJ's/personalities were Joe Anthony "The Godfather" and Lou Roney.
Back in the days before corporate consultants, KISS-FM was 12,900 watts and their AM sister station was KMAC. KMAC broadcasted show tunes, opera, as well as the Mormon Tabernacle Choir until they simulcasted the rock format with KISS-FM later in the day/evening. In those earlier years, KISS-FM signed off at midnight each night.
KMAC/KISS was originally owned by the late Howard W. Davis. "Spread The Word" - was the popular window sticker slogan & on-air moniker during the 1970s & 1980's.
Despite being considered a mainstream rock reporter per Mediabase, they were typically an active rock station per Nielsen BDS. By 2012, KISS-FM essentially switched formats to mainstream rock. The station was delisted from Mediabase's add board following the tweak.
Read more about this topic: Kiss Rocks 99.5 FM
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