Kiss Merchandising

Kiss Merchandising

The American rock band Kiss has had a large and relentless licensing of merchandising throughout their career. A full list of Kiss-related products and services is not possible, but this article lists the most notable in terms of success and scope. According to Sandra O'Loughlin in an article for BrandWeek magazine, "Kiss has licensed its name to more than 3,000 product categories, from lunch boxes and comic books to credit cards and condoms to become nearly a one-billion-dollar brand."

Kiss have more pieces of merchandise and have generated more money from merchandise, than any other artist in the history of music. Bassist and co-founder Gene Simmons, who has been the most aggressive and ambitious member of the band in seeking merchandising deals, has voiced disregard for the portions of his fan base who disapprove of such merchandising. In his book Sex Money Kiss, he states: "I think it's cool to see my face on a lunchbox. It's fun. I'm doing this for me. You don't have to buy one."