Kingfisher (beer) - Brands

Brands

Kingfisher comes in the following varieties:

  • Kingfisher Premium The mild version (5% abv) is the flagship brand in the Indian metros. It has a mild grainy flavour and has an ardent fan following amongst Indian beer drinkers.
  • Kingfisher Strong: The brand was launched in 1999 to cater to the growing strong beer segment in the country. Today, Kingfisher Strong is India’s largest selling beer brand. It contains 8% alcohol content. It is available in 4 SKUs- 650ml & 330ml bottles and 500ml & 330 ml cans.
  • Kingfisher Strong Fresh: Kingfisher Strong Fresh is the first ever strong draught beer available in the Indian market. It is packaged in a 500 ml cans (This product has been withdrawn).
  • Kingfisher Draught: It is packaged in a 500 ml cans.
  • Kingfisher Ultra: was launched in Mumbai on 18 September 2009. It is an entry in the premium beer segment in the country to compete with international players like Carlsberg, Heineken and Budweiser.
  • Kingfisher Blue: The brand’s core target group is the young male population. Kingfisher Blue tries to occupy an imagery of adventure sports. It contains under 6% alcohol. Kingfisher Blue is packaged in metalised blue color labels and cans. It is available in 4 SKUs- 650ml & 330ml bottles and 500ml & 330 ml cans.
  • Kingfisher Red: is marketed as India’s 1st ‘ALL SEASON’ beer.

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