Singles
The album spawned four singles. The band released their very first mainstream single in the UK during February 1997, several months before the release of the album. 'White Ribbon Day' was a song inspired by the political situation occurring in Northern Ireland at the time. Distribution problems partly led to the single charting at No. 41, meaning that it narrowly missed out on the UK Top 40 chart show on BBC Radio 1. However, 'White Ribbon Day' remained in the top 75 for a second week, charting at No. 75.
In May, the band released 'Deeper', their highest selling single. The song charted at No. 20, and BBC Radio 1 dubbed the band "pop's best kept secret." 'Deeper' remained in the top 40 for a second week, charting at No. 39. It remained in the charts for a third week, charting at No. 65 before dropping out of the charts completely by the end of the month.
The band chose to plan a third single after the June release of the album. In July, 'Promise' was released as a two-disc set. This technique, aimed at boosting sales, was frequently used by the band after this. The single entered the charts at No. 20, before dropping to No. 48 in its second week.
During their November UK tour, Delirious? promoted a re-release of 'Deeper', which arrived in the form of a four track EP. The 'DeEPer EP' only narrowly scraped into the UK top 40, charting at No. 36 during its first week, before dropping to No. 69 in the second.
Music videos were filmed for Deeper and Promise to coincide with their respective single releases.
Read more about this topic: King Of Fools (album)