Kiichiro Toyoda - Career

Career

Kiichiro Toyoda made the decision for Toyoda Loom Works to branch into automobiles, considered a risky business at the time. Shortly before Sakichi Toyoda died, he encouraged his son to follow his dream and pursue automobile manufacturing — Kiichiro created what eventually became Toyota Motor Corporation.

He resigned from the company in 1950 due to flagging sales and profitability, passing away two years later. In 1957, his cousin and confidant Eiji Toyoda, became head of Toyota Motor Corporation, overseeing its successful expansion worldwide and the launch of Japan's most prominent luxury vehicle brand, Lexus.

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