Media
On 27 June 2010, the Kia Cee'd was revealed as the new reasonably priced car for the "Star in a Reasonably-Priced Car" segment of the top-rated UK television programme, Top Gear, where presenter Jeremy Clarkson deliberately mispronounces the name as "see apostrophe dee" and describes it as "the only car with an apostrophe in its name." The version used has a minimum kerb weight of 1,263 kg, and was priced at £13,930.
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Famous quotes containing the word media:
“The media transforms the great silence of things into its opposite. Formerly constituting a secret, the real now talks constantly. News reports, information, statistics, and surveys are everywhere.”
—Michel de Certeau (19251986)
“The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
—Pope John Paul II (b. 1920)