Annual Cure-a-Thon
Until the sudden format change in December 2011, KGO hosted an annual fundraiser called the KGO Cure-a-Thon to help raise money for The Leukemia & Lymphoma Society with all of the station's regular programming pre-empted for an entire day during the event. Listeners were encouraged to call in and donate money to help in the fight against these kinds of cancer. An auction was also held to help raise money. Notable items up for auction have included a trip with Gene Burns on a private jet to various destinations, such as Las Vegas and Italy, for a gourmet dinner. Cumulus Media has announced that it will not be continuing the KGO Cure-a-Thon charity event despite the fact it has raised millions of dollars for charity in the past.
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Famous quotes containing the word annual:
“Every individual necessarily labours to render the annual revenue of the society as great as he can. He generally, indeed, neither intends to promote the publick interest, nor knows how much he is promoting it.... He intends only his own gain, and he is in this, as in many other cases, led by an invisible hand to promote an end which was no part of his intention.”
—Adam Smith (1723–1790)