Waller Years
October 18, 2000 KFRO, KFRO-FM, KKUS, and KYKX were sold to Waller Media of Jacksonville. Sunburst's KPXI was sold to Salem, and lowered power so that they could raise the power on their Dallas station 100.7 KWRD-FM. Under Waller's ownership KFRO's format changed many times. From Urban AC, to ESPN, to Music Of Your Life (standards), Oldies, and talk. The Waller group of stations included 1370 KFRO Longview, 95.3 KFRO-FM Gilmer, 105.7 KYKX Longview, 104.1 KKUS Tyler, 106.5 KOOI Jacksonville, 1400 KEBE Jacksonville, 96.7 KOYE Frankston, and 102.3 KLJT Jacksonville. In 2004 Waller leased and bought 103.1 KDVE and 100.3 KXAL.
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