Keyword Services Platform

Keyword Services Platform

The Keyword Services Platform (KSP) is a keyword research tool available through Microsoft adCenter, which contains a set of algorithms for providing information about keywords used in search engine queries.

The KSP was originally conceived by ZhaoHui Tang, Dylan Huang, Wayne Guan, Jiong Feng, Li Luo, Ken Kwok at Microsoft adCenter Labs in May 2006. The platform aims to provide a core set of data and technology to empower search engine marketing and keyword research efforts. The KSP uniquely delivers a standardized set of keyword technologies through a Web services model, accessible via an application programming interface (API) and a Microsoft Excel add-in.

KSP API beta access is available for researchers and developers upon request from the Keyword Services Platform feedback link.

Read more about Keyword Services Platform:  Architecture, Keyword API, Providers, Stored Procedures, Server Object Model and Shared Services, Cloud Server Model, Data Mart, Technology Transfer, KSP Data Access With Microsoft Excel 2007, Applications of The KSP

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