Keystone (beer Brand)

Keystone (beer Brand)

Keystone beer is a product of the Coors Brewing Company in Golden, Colorado. It was first introduced in Chico, California in September 1989. Keystone can be found in can, keg, and occasionally bottled form. Keystone Light has a 4.13% ABV; a concentration less than standard American lagers, and roughly equal to other macro "light" brews.

Three varieties of Keystone have been produced, as well as the original:

• Keystone, introduced 1989, found with a gold can, red label, later changed to Keystone Premium
• Keystone Premium, found with a red, white and blue can
• Keystone Light, introduced 1989, found with a blue label
• Keystone Dry, introduced 1991, found with a black can, red label
• Keystone Ice, introduced 1994, "ice brewed ale," found with a black label.
• Keystone Amber Light, introduced 1994, found with a gold can with a diamond "Amber Light" badge
• Keystone V9, Puerto Rico only.
• Keystone Grape, will be introduced in America on December 21, 2012, found with a purple can

The "Light" and "Ice" versions of the beer are far more prevalent and readily available for retail across the United States. Though Keystone Premium exists, it appears much less than its "Light" variety on liquor store shelves. "Dry" and "Amber Light" varieties were discontinued in the late 90s.

Recently, a new variety of Keystone, V9, has been introduced to Puerto Rico by a licensed distributor there, V. Suárez & Co. Inc., of Guaynabo. "With Keystone V9, the target market is more general than in other brands. aiming for 'any consumer who is looking for value and is price conscious in their consumer habits,' Keystone V9 gives V. Suárez & Co. access to the frugal buyer." The can is black with a blue "V9" and is labeled as 5.9% alc./vol.

In the province of Ontario (and most of Canada), Keystone Light is available in bottles, cans, and tall cans at 4.0% A.B.V. and featuring a 'near-discount' price.