Kevin Roberts
Kevin John Roberts (born 1949) has been the Chief Executive Officer Worldwide of the advertising agency Saatchi & Saatchi since 1997. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts.
Read more about Kevin Roberts: Early Life and Career (1949–86), Executive Career (1987–96), Current Role (1997–), Books Written By Roberts
Famous quotes containing the words kevin and/or roberts:
“Well, on the official record you’re my son. But on this post you’re just another trooper. You heard me tell the recruits what I need from them. Twice that I will expect from you.... You’ve chosen my way of life. I hope you have the guts enough to endure it. But put outa your mind any romantic ideas that it’s a way to glory. It’s a life of suffering and of hardship and uncompromising devotion to your oath and your duty.”
—James Kevin McGuinness, and John Ford. Lt. Col. Kirby Yorke (John Wayne)
“Man, she looked as though she’d been thrown off the crummiest freight train in the world. Yet, in spite of this, I got the impression of beauty. Not the beauty of a movie actress, mind you, or the beauty you dream about when you’re with your wife. But a natural beauty. A beauty that’s almost homely because it’s so real.”
—Martin Goldsmith, and Edgar G. Ulmer. Al Roberts (Tom Neal)