Kevin Roberts
Kevin John Roberts (born 1949) has been the Chief Executive Officer Worldwide of the advertising agency Saatchi & Saatchi since 1997. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts.
Read more about Kevin Roberts: Early Life and Career (1949–86), Executive Career (1987–96), Current Role (1997–), Books Written By Roberts
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