Sponsorship
The improved level of competition and eventual attention given to the league by the fans has seen major companies in Kenya lining up to partner with clubs. At the moment, the league does not have a title sponsorship but it has a broadcasting deal with SuperSport. Umbro is the official referee kit supplier and is also the official ball provider.
On 21 August 2012 the Kenyan Premier League signed a KSh. 170 million (US$2.02 million; £1.28 million; €1.62 million) deal with East African Breweries to rename the league to the Tusker Premier League, the most lucrative deal in Kenyan football history.
On 18 October 2012 the league signed a KSh. 10 million (US$117,275; £73,242; €90,052) deal with Puma, which made them the official ball supplier for the league and its clubs with immediate effect.
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