Kenneth Ascher - Jingle Writing

Jingle Writing

Ascher has composed (or co-composed) jingles for:

• The 1968 Baltimore Colts
• Federal Express

1. Applause
2. Gotcha
3. Larry
4. Mr. Calm

• Heineken

1. The Beer
2. Combined

• General Electric

1. Brilliant Idea/ GE Brings Good Things to Life
2. Cooking

• Pizza Hut (Class Act)
• NFL
• Campbell's Soup – Never Underestimate the Power of Soup campaign

1. Never Underestimate
2. Canned Chef
3. Hockey
4. Makes Itself
5. Red Dress
6. Snowman
7. Stay Young
8. Storm Radio – Winter
9. Superhero
10. Superman
11. Tennis Anyone?
12. Wild Ride

• Frigidaire (Nightfeeding)
• Diet Pepsi (Uh-Huh Blues – You've Got The Right One, Baby, with Ray Charles)
• American Dairy (Warm All Over)
• Coors Brewing Company

1. Herman Joseph – Polo, revised arr by Kenny Ascher (©1981)
2. Herman Joseph – Tennis, comp. & arr. by Kenny Ascher (©1981)
3. Sailboat music and arr. by Kenneth Ascher (©1980)
4. Billiards, music and arr. by Kenneth Ascher (©1980)

• National Airlines (Generic/scope), music by Ken Ascher (©1978)
• Ford Motors (National Test Drive)

Many of Ascher's jingle compositions were (i) produced by Sunday Productions (Hilary Jay Lipsitz, born 1933, president), (ii) published by Ahoskie Music, Inc. (Hilary Jay Lipsitz, president), and (iii) licensed by ASCAP.