Legacy
A renewed interest in Star Wars was apparent by the mid-1990s, thanks to a re-release of the trilogy on laserdisc and VHS and in anticipation of the upcoming Star Wars Special Edition. Kenner, which had been bought by Tonka in 1987 and subsequently by Hasbro in 1991, took advantage of this and, in 1995, released a new line of Star Wars action figures, again under the logo Power of the Force. These figures were easily distinguishable from the vintage range due to the new figures being sculpted in more "heroic" style, with larger muscles, and are known to collectors as Power of the Force 2. The Power of the Force 2 figures continued to be branded as Kenner until 1999, when they were rebranded as Hasbro. Hasbro continue to market Star Wars action figures to the present day.
Kenner's success with the Star Wars line motivated creators of other action-adventure movies to market their own action figure line.
Read more about this topic: Kenner Star Wars Action Figures
Famous quotes containing the word legacy:
“What is popularly called fame is nothing but an empty name and a legacy from paganism.”
—Desiderius Erasmus (c. 1466–1536)