Erykah Badu
In 1995, Kedar Entertainment signed one of its first artists Erykah Badu. Massenburg's work on behalf of Badu got him wide notice in the industry. His first move was to pass out 1,000 copies of Badu's debut single, "On & On", at the 1996 Soul Train Music Awards. "And man, when I heard it banging out of somebody's car going down the street that same night, I knew I had something." Badu elucidated the new approach Massenburg was looking for.
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