D'Angelo
Massenburg started managing the smooth soul crooner D'Angelo. The singer's debut single "Brown Sugar" had done well at radio on Massenburg's East Coast home turf, but had failed to get crucial West Coast airplay. EMI worked with Massenburg and flew dozens of West Coast radio programmers and their dates, into New York for a D'Angelo performance, and for upscale dining and lodging accommodations. Massenburg later said to the Minneapolis Star Tribune, "Was it worth it to spend the money to fly all those programmers in? Absolutely! We saw a substantial increase in radio airplay immediately after the show."
Read more about this topic: Kedar Massenburg