Biography
Kedar was born in 1963 and is the son of a single parent in Flatbush neighborhood, Brooklyn, New York. Massenburg is a 1981 graduate of Erasmus Hall High School. He is also a 1985 graduate of Central State University in Ohio. In college, Massenburg had his eye on the music business. After college, Massenburg spent several years in marketing positions, including two years as a district manager for Pepsico (maker of Pepsi Cola), and more than a year with SmithKline Beecham Clinical Labs Pharmaceuticals. But he still had his eye on the entertainment world. He was saving money for law school, having noticed a relationship between the worlds of popular music and the law. "One of the reasons I wanted to be a lawyer is I realized that everything in this business is controlled by legal documents and contracts," Massenburg recalled during an interview with Black Enterprise Massenburg graduated from University of North Carolina Law School, Chapel Hill, North Carolina having completed a project while he was there on the legal problems involved in developing a home-based business. In 1995, he established Kedar Entertainment, originating out of his New York home, with a $1,700 outlay from his own pocket and consisted of a desk set, fax machine, copier, and portable phone. He became President and CEO. Involved in artist management, he directed the career of the pioneering rap group Stetsasonic for a time.
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