Newscasts
For many years, KCWB/KCWE aired no local newscasts despite being operated by KMBC. Station management cited a fear of "cannibalizing" KMBC's audience as a reason for not expanding news offerings to channel 29. This policy was abandoned on March 3, 2008, when KMBC added a two-hour extension of its weekday morning newscast. Known as KMBC 9 FirstNews on KCWE, the broadcast can be seen from 7 to 9 a.m., while KMBC airs Good Morning America. KCWE's weekday morning program competes with an in-house morning newscast on WDAF-TV and an hour-long newscast on KSMO that is produced by its sister station KCTV.
On September 14, 2010, KMBC added a third option for primetime news to the Kansas City airways. Known as KMBC 9 News at 9 on KCWE, the half-hour weeknight-only program also airs against a half-hour nightly local newscast seen on KSMO (launched in the fall of 2005 and also produced by KCTV) and a nightly in-house 9 p.m. newscast that WDAF has aired since it affiliated with Fox in September 1994. The weeknight newscast on KCWE airs commercial-free for the first nine minutes (a play on its sister station's on-air branding) featuring the day's top headlines and an updated weather forecast segment within that time. As is the case on KMBC, all local newscasts seen on KCWE is aired in high definition.
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