Sports Sponsorship
The ground shared by Hull City association football club and Hull FC, one of the city's two rugby league teams, is sponsored by and named after KC - the KC Stadium. Kingston Communications was the shirt sponsor for Hull City for the 2007–08 and 2008–09 seasons. "Karoo" appeared on the home (amber) shirts and "Kingston Communications" featured on the away (white) kit.
The company also sponsors the name of the local radio station KCFM 99.8 which broadcasts live coverage of the sporting events from the stadium, but they do not own the station.
Read more about this topic: KCOM Group
Famous quotes containing the word sports:
“Even from their infancy we frame them to the sports of love: their instruction, behaviour, attire, grace, learning and all their words aimeth only at love, respects only affection. Their nurses and their keepers imprint no other thing in them.”
—Michel de Montaigne (1533–1592)