Sports Sponsorship
The ground shared by Hull City association football club and Hull FC, one of the city's two rugby league teams, is sponsored by and named after KC - the KC Stadium. Kingston Communications was the shirt sponsor for Hull City for the 2007–08 and 2008–09 seasons. "Karoo" appeared on the home (amber) shirts and "Kingston Communications" featured on the away (white) kit.
The company also sponsors the name of the local radio station KCFM 99.8 which broadcasts live coverage of the sporting events from the stadium, but they do not own the station.
Read more about this topic: KCOM Group
Famous quotes containing the word sports:
“There be some sports are painful, and their labor
Delight in them sets off. Some kinds of baseness
Are nobly undergone, and most poor matters
Point to rich ends.”
—William Shakespeare (1564–1616)